Citing fashion industry sources, British newspaper The Sunday Times reported Middleton would be wearing a dress designed by Sarah Burton, creative director of one of Britain's edgiest labels, Alexander McQueen, when she marries Prince William on April Sexy Cocktailjurken 29.
Jonathan Akeroyd, chief executive of Alexander McQueen, reportedly told a colleague that the company had got the commission.
But when contacted by the newspaper he denied that Burton, or the label, was involved in designing the royal wedding dress. "No, not at all," he said. "I am the CEO. I would know if we Korte Trouwjurk were doing it."
Burton, when asked directly to comment on the royal commission, responded, "I am not doing it."
The designers of previous royal wedding dresses were bound to secrecy by Buckingham Palace.
But according to another British newspaper, activity outside Bruce Oldfield's boutique - Princess Diana's favourite designer - suggested he could be the one given the royal seal of approval.
According to the Sunday Express, the bride-to-be's younger sister and maid of honour Pippa, her mother Carole and the Countess of Wessex were all seen leaving the store recently.
Oldfield said last month he could not confirm rumours that he was designing the highly anticipated dress, but said the public would "definitely" see the bride in two dresses and predicted she would wear a veil.
Middleton, 29, was reportedly attempting to keep both her wedding dress and the identity of its creator secret until the day of the royal wedding.
Whatever she wears was likely set to off a frenzy of copycat designs.
Within hours bruidsmeisjes jurken of appearing on TV following the announcement of the couple's engagement in November 2010, the Issa dress Middleton wore had sold out in boutiques across the world and a $25 version created a few days later sold out within an hour of becoming available online.
Her engagement ring, which belonged to Diana, was swiftly copied by Kenneth Jay Lane and has sold more than 30,000 units so far via QVC since it debuted on November 20.
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